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The Fro-down: Chill vs. FroYo
Summer may be winding down, but for two St. Louis businesses, frozen yogurt knows no season.
FroYo, on the Delmar Loop, has been a Washington University staple for more than two years. However, newcomer Chill, which opened this past April southwest of campus on Wydown Boulevard, might be giving FroYo a run for its money. Both Chill and FroYo operate under the same business model—self-serve, low-fat frozen yogurt with toppings priced by the total weight of your cup. Each charges 40 cents per ounce and offers roughly the same cup sizes. (For the really hungry, FroYo does offer an additional XL cup.) Both change the flavor options weekly and offer seasonal specials like pumpkin and white chocolate.
Student Life took to the frozen-yogurt gauntlet to determine, once and for all, which yogurt parlor reigns supreme.
Locations
While FroYo is centrally located on the Loop, Chill took a bit longer to find—but after one MapQuest search and a seven-minute bike ride, I was there. It’s pretty much a straight shot down Wydown, but for the directionally challenged, this could be a problem. It’s also located a little out of the way, while the Loop is more frequented by students.
Who has the edge? FroYo.
Atmosphere
Here’s where the two restaurants are most different. FroYo’s walls are brightly colored, and the shop is filled with modern decor and white lacquered accents. The space is filled with activity, and pop music flows fairly loudly from the overhead speakers. The outdoor seating leaves something to be desired—it’s close to the street, and cleanliness seems to be a bit of an issue.
Chill, on the other hand, opts for a more subdued feel. The shop is sparsely decorated and has a modern and sterile aesthetic. Even the outdoor seating looks like it was pulled straight from an IKEA catalog. Its atmosphere is more conducive to studying or a quiet conversation, and is, if nothing else, far cleaner than FroYo.
Who has the edge? Chill.
Toppings
The choice of toppings at the two places is nearly identical. You have your standard Oreo crumbs, gummy bears, cookie dough, etc. FroYo offers more fruit toppings—with a total of eight versus Chill’s five—which change by the season. Chill, however, has homemade caramel and hot fudge syrups in their stead. As this is more a matter of personal preference, neither store comes out on top.
Who has the edge? Toss-up.
Yogurt flavors
Here’s where it gets complicated. FroYo has a greater number of flavors: 12 to Chill’s 10. Most of the offerings at FroYo are fruit based; highlights for me were tart mango, blueberry and the original tart. The yogurt base is creamier and tends to melt at a slightly faster rate.
When it comes to flavors, Chill opts for more unique, gourmet combos. From blood orange to cake batter and biscotti, simply put—it’s delicious. For those of you from Los Angeles or New York City, Chill’s flavors might remind you of the yogurty tartness of Pinkberry.
Who has the edge? Chill.
Winner: Chill
In my opinion, Chill wins by a hair. While the offerings themselves are, for the most part, comparable, the cleanliness at Chill, along with the more unique flavors, seals the deal.