Scene | Tyler's Wardrobe Watch
WW: 2020’s biggest trend: Sustainable, ethical fashion that’s still stylish
If you’re like me, you like buying a lot of new clothes pretty often. However, while it may be fun to stock up on fun new pieces and refresh your wardrobe, doing so carries a massive cost to more than just your bank account. The fashion industry as it exists today is extremely detrimental to the environment. Textile dyeing is the second-biggest clean water polluter in the world, after oil. In major textile production counties, runoff chemicals from clothing treatments, dying and washing are dumped directly into rivers and oceans. As a result of mass production of cotton and fabric treatment, the fabric dying consumes over 1.3 trillion liters of water per year.
The increased popularity of fast fashion brands like H&M, Zara and Forever 21 have led to clothes becoming basically disposable. While their inexpensiveness works for a quick fix, the lack of quality in their products has led to a massive accumulation of thrown out textile products which made up 7.6% of all municipal solid waste (MSW) in landfills in 2015, according to the Environmental Protection Agency. Overall, only about 14% of our clothing ends up being recycled or donated.
The obvious best option to cut down on your environmental impact from fashion is to thrift and buy only used goods. While this is ethically the best, it’s not always easy for everyone to walk into a thrift store and find exactly what they are looking for or items that fit well and are in good shape. I know for me, as a short guy, I haven’t had much luck any time I’ve gone to Avalon or other second hand stores. So if you’re looking to upgrade your closet while limiting your environmental footprint as much as possible, here are a few brands I found that have committed to creating quality products with ethical production practices.
Everlane
This brand has a no BS, fully transparent approach to fashion. They have a wide range of basic and staple pieces at fair prices. Under every item on their website, they lay out exactly what the item costs to make, showing exactly how they arrive at their prices and have significantly lower retail mark-ups than similar brands. Everlane also recycles nearly 98% of the water it uses when washing its denim, making it one of the most eco-friendly and cheapest brands for jeans on the market.
Alternative Apparel
Famous for their super soft cotton T-shirts and sweatpants, Alternative Apparel holds onto a strong dedication to producing sustainable and ethical products. Their packaging for shipped orders is biodegradable, their garments are made from only organic cotton, they use only low-impact dyes and they recycle approximately 1.8 million plastic bottles a year into their fabrics. All of their factories promote safe and fair labor standards, while keeping product costs low.
Outdoor Voices
In my experience, workout clothes have the shortest lifespan. Heavy sweating and the resulting need to wash them constantly wear down the fabrics quickly. Outdoor Voices make functional garments that aren’t chemical ridden like most workout gear. Not only are the clothes on par with high-end brands like Lululemon, their prices are more fair and will leave less of an impact when you eventually wear them out.
Allbirds
Allbirds is famous for making some of the most comfortable shoes on the market—just ask Barack Obama—but their production process is eco-friendly as well. Having a simple, all-knit upper section allows for the shoes to take far less production time and effort, leading to less pollution from mass production that brands like Nike and Adidas create. The fabric is also made from ethically-sourced wool and eucalyptus tree-based fabric, rather than mass-produced cotton like other similar sneaker silhouettes.
Veja
Veja sneakers definitely come with a hefty price tag compared to similar popular lifestyle sneakers like Nike Air Force 1s and Adidas Stan Smith. But being made with raw materials from organic farms, vegetable-tanned leather, ethically-sourced Amazon rubber and upcycled plastic bottles, Vejas are an investment worth making. They have a multitude of different silhouettes, but for basic white leather sneakers, these are probably the best balance of quality and price, while also being eco-friendly.