Fashion in the media

| Scene Fashion Columnist

Anyone who has logged onto the Internet, scrolled TV channels searching for a good show or even browsed the magazine aisle at Borders is aware of the simple fact that fashion has invaded all forms of media. Oftentimes you see blogs about what the celebs are wearing, runway photos from New York Fashion Week, the latest top 10 items Vogue thinks you should buy and fascinating creations from the aspiring designers of “Project Runway.”

Along with the turn of the century came a fashion media phenomenon in the form of the fashion blog. A number of hosts such as Google’s Blogger, WordPress.com and Typead.com provide an easy, and often free, means of creating a blog. All you need is a camera, a laptop and the ability to follow basic directions.

Some of my favorite blogs, such as FashionToast.com, are produced by average, yet incredibly stylish people like you and me. Fashionistas showcase their daily outfits, current wish lists and photos of inspiration. In fact, students who need advice or an interesting article on the go can look forward to a Scene blog on www.studlife.com.

On the more professional side, other blogs such as Fashionista.com and FabSugar.com deliver fashion insider tips, information about sales in New York City boutiques and tidbits of fashion history for your personal enlightenment. There are even international street-style blogs, such as The Sartorialist and Facehunter, which provide a global perspective and interpretation of current fashion trends. Sites like these can be very helpful to browse before vacationing or studying abroad.

Not only has there been an increase in fashionable content on the Internet, but there has also been growth in the number of fashion- and style-related television programs. “Project Runway,” “America’s Next Top Model,” “Stylista” and even “Model.Live” (an online exclusive) display various aspects of the fashion industry and allow viewers to vicariously experience the life of a fashion model, stylist or designer. As a result, viewers often develop an even stronger interest in pursuing careers in such industries.

Fashion magazines have been a staple to the industry for decades. There has been a decline in profits for publishing companies in the past 10 years, and some magazines such as ElleGirl have even ceased production. Nevertheless, many people are still picking up copies of Nylon, Vogue and Elle when searching for ideas for the next fashion season, or simply for entertainment on a long plane ride. Newspapers such as The New York Times also provide another tangible source of fashion information with TMagazine, a subsection of Fashion & Style.

With all of these outlets for all things fashionable, why are people still not getting it? Perhaps the cold weather, recession and our busy workloads are to blame. Hopefully when the spring comes around, the economy improves and we finally learn how to manage our overbooked schedules, we’ll all get the chance to turn on the TV, log onto the Internet or flip through a magazine—after all, we mustn’t forget the important things in life.

-Stay Stylish!

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