WILD opener lives up to hype - Student Life

WILD opener lives up to hype

In the past, Student Life has criticized Washington University’s Social Programming Board for it’s lack of cognizance of student wants or transparency, but, this time, we have to hand it to them—they did a pretty good job. Jason Derulo, while not the first name most people think of when picking a concert to attend, is a well-liked and reasonable pick. His fun, energetic style seems like it will translate well in the Brookings Quadrangle in a few short weeks, and promises to be a crowd-pleasing pick.

Worst case scenario, the only song you know by him is “Whatcha Say” from bus rides home in middle school. Best case, you know “Ridin Solo” and “Talk Dirty” and “Want to Want Me,” and probably his five other big hits, all of which have tens or even hundreds of millions of plays on Spotify. All in all, he’s a pretty good choice. Your angsty 14-year-old self can rest easy, if they weren’t already from the All-American Rejects last year.

Despite calls for “refunds” of the Student Activities Fee on Facebook in the past couple of days since the announcement, SPB is handed a massive amount of funds to use toward students’ best interests for things like WILD to other programming events. By agreeing to pay the fee, students place trust in their leadership to choose an artist that will draw a large crowd. Pop music, synonymous with popular music, is just that: popular. It appeals to a wide audience for a reason, but you can’t satisfy everyone. If you’re going to complain about the WILD artist being too mainstream, there’s already a whole week of concerts for you, it’s called KWUR Week.

Last week, Emory University’s version of SPB got into some hot water when they lost student money through a scam by a talent-booking agency, after the leadership announced that Migos would be headlining their spring concert. As mad as people might be over Jason Derulo and his opener Natalie La Rose, at least we can say that didn’t happen to us. And hey, our concert comes with the crisp cardboard taste of Boxed Water.

Because of the presidential debate hosted by Wash. U. last October, this WILD will be the first for all freshmen and the only for the 2016-2017 academic year. While we have high hopes for Jason Derulo, the final outcome depends on the event itself. WILD is an event that brings the campus community together and represents an integral part of the “Wash. U. experience.” With “surprises” hinted at by SPB—a result of their increased budget for this year’s WILD—and the infamous inflatable couches, we look forward to see how SPB’s promises are fulfilled.

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