The more you do it, the easier it gets, and the worst thing that will probably happen is that people will either respond with ambivalence or not at all.

If there’s anything remarkable about Carly Rae Jepsen as a public figure, it’s how profoundly unremarkable she is. In a pop landscape that favors the bold personalities and relentless self-branding of Drake, Beyonce and Taylor Swift, Jepsen takes the opposite tack, a minnow in a sea of sharks.