A poster advertises the 2012 KWUR Week and headline performer The Mountain Goats. The group is an Indie rock band that has performed on TV shows such as “The Colbert Report” and “The Late Show with David Letterman.”

KWUR Week is a weeklong event in which the historic community-run radio station brings in musical artists from different genres who have never been to St. Louis before to perform on campus.

The week started with a successful show by Mikal Cronin, an up-and-coming garage rocker. Members of KWUR intend to end the week stronger than ever with the veteran indie band as its headliner.

KWUR Week is attracting a lot of local media attention.

“There was a big article on [Mikal Cronin] in Eleven magazine. We were really happy with the [Monday] attendance,” Mickey Bradford, the music director and a junior, said.

The Mountain Goats in particular had caught the attention of St. Louis entertainment news outlets.

“We reached out to KDHX [and] The Riverfront Times, we are listed on their concert calendar,” Jakob Brugge, KWUR events director and a senior, said. “The Riverfront Times and many blogs will review the show.”

“We contacted [The Mountain Goats] on a whim; we weren’t pursuing them specifically, but then we got a yes from them which was unexpected,” Bradford said. “It is the coolest opportunity we’ve had in a while. We’re happy to bring them in.”

The Mountain Goats is a folk rock band formed by singer/songwriter John Darnielle in the 1990s. The group has been featured on TV shows such as “The Colbert Report” and “The Late Show with David Letterman.”

“We made a list of bands we thought would reach out to a lot of different people, people who like different kinds of music would all appreciate,” senior Natalie Amleshi, general manager of KWUR, said. “We believe they would attract a wide spectrum of people.”

Brugge, who contacted the band in the first place, believes that The Mountain Goats is a good fit for KWUR Week’s showcase.

“We all sort of put our heads together and ask ourselves, ‘What sort of band would represent the spirit of KWUR and other people would want to see?’” he said. “The goal of KWUR Week is to bring somebody who has never been to St. Louis [or the University] on campus, to introduce students to music that is underrepresented.”

This year’s KWUR week also focused on attracting more diverse audiences.

“This year, we tried to collaborate with more different campus groups than in the past. We are only doing one show on our own,” Amleshi said. “The idea was that this way to we are able to reach out to more people on campus and bring in bigger acts that more people are familiar with.”

KWUR collaborated with the Music Department, Jazz at Holmes and the Gargoyle for the classical, jazz and rock shows, respectively.

Amleshi and Brugge noted that part of the funds for the event came from The Social Programming Board Collaboration Fund.

“We got money from two different places. We got money from Treasury, which is around $14,000, and we got funding with The Gargoyle, which is around $7,000,” Brugge said.

The fund allows student groups such as the Campus Programming Council, Team 31 and The Gargoyle, to appeal for additional funding whenever they collaborate with a different, outside group.

The Mountain Goats will take the stage at 8:00pm on Saturday. The show is free for students and $15 for non-students.