Cher Lloyd | “Sticks + Stones” review

| Senior Cadenza Editor

for fans of
Carly Rae Jepsen; Nicki Minaj; Karmin
singles to download
‘Oath,’ ‘With Ur Love,’ ‘Superhero’

It’s a good thing Cher Lloyd’s new album is titled “Sticks + Stones” (recalling the kindergarten mantra of “sticks and stones may break my bones, but words will never hurt me”) because I have a few words that might hurt her. And I say this as a fan who cheered her to a fourth-place finish on “The X-Factor” and who often sends text messages that consist of “Cher Lloyd grunt noises.”

American audiences were first introduced to Lloyd after her single “Want U Back” began blowing up radio stations this summer. Her album, after a year of being out in the U.K., is finally being released stateside, and it has a brand new track listing to go with it.

I commend her for taking Mike Posner off of “With Ur Love” and Astro off of “Want U Back.” They’re not as relevant in America as they were a year ago, and the songs work better without their incredibly different styles. “With Ur Love” is even catchier than “Want U Back,” if such a thing is possible, and I am incredibly surprised it hasn’t already dominated the radio. The highlights of the album are great pop material, but that’s about it. Once you take off the songs already released as singles in the United Kingdom (the aforementioned plus “Swagger Jagger”), you have a mightily forgetful collection of weak songs. “Behind the Music” seems like something straight of out Jordin Sparks’ catalogue, and Lloyd does not have the pipes to make it worth listening to again. The beats of her songs sound more like playground chants and high-school cheers than well-crafted pop songs. They’re catchy, but in an annoying way, and Lloyd is too much of a unique personality to simply be a voice on a “so-bad-it’s-good” track. She’s not Rebecca Black; she deserves better.

The new single released to promote the album on American shores, “Oath,” is a surprisingly personal mid-tempo ballad featuring up-and-coming female rapper Becky G. Becky G is essentially the American Cher Lloyd, and at first you can’t even tell the difference. But it’s an infectious song with a great message about friendship, a topic that Top 40 radio seems almost devoid of these days. It remains to be seen whether or not Lloyd will become a one-hit wonder in America, but with songs like “Oath” and “With Ur Love” on tap, I believe the British Invasion will become an occupation.

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