So Michael Phelps apologized—and he got his sponsors back. Over break I had the pleasure of watching a commercial where Phelps got a solid 1.5 seconds of airtime, with nothing to say whatsoever about Phelps’ earlier pot scandal. Of course, all of the pretending in the world won’t fool anyone into thinking Phelps didn’t take a healthy rip from his bong, but the better question remains: Why do we still care? Perhaps the most reasonable answer is that we simply shouldn’t care.