If people don’t wear WashU merch, then fewer people see said merch and thus don’t know about the school. All it takes is a couple of daring individuals to break this norm, and eventually, it will snowball to more and more people.

Tyler Jordan’s aim is to build an international business fueled by creation, and as founder and CEO of High Note Collective (HNC), he is doing just that. HNC is a fashion marketplace for music-inspired apparel, pairing music-inspired clothing and artist merchandise.