Wash. U. Ranked 14th on Identified by Market-Demand

| Contributing reporter

Washington University in St. Louis was ranked 14th highest in terms of market-demand in a ranking of universities recently released by Identified, a new professional search engine.

Identified, launched to the public last month by two Stanford Graduate School of Business alumni, compiles data found on Facebook to evaluate an individual or an institution’s competitiveness in the job market.

The site uses the data it collects to rank people, universities and companies. Though it is still in the beta stage of development, the site already has listed over 8,000 colleges, 60,000 companies and 40 million people.

Universities are ranked on a scale of zero to 100 based on a weighted average of the competitiveness scores of people who work for or have attended the school.

Individual scores are based on education, work experience and network—or the competitiveness scores of Facebook friends who are registered and ranked on Identified.

The site can also access public information for people who are Facebook friends with registered members. It includes these figures in the rankings, even if those friends do not have Identified profiles.

Washington University received a total score of 80 points, 23 for its network score, 15 for its work score and 39 for its education score.

Students were pleased but generally not surprised by the ranking.

“Wash. U.’s ranking does not surprise me at all…Wash. U. has a very strict and successful education system [and] most of the Wash. U. alumni are very well prepared for the market,” sophomore Yanzhe Zhu said. “However, I don’t feel particularly confident of finding a good job in the future simply because Wash. U. has a good reputation in the market; this is a general ranking after all. There are differences between majors in terms of career opportunities.”

Many students expect that the University’s competitiveness scores will improve.

“It is great to see Wash. U. at such a high ranking; as Wash. U. gets more well known across the country, I expect it to get higher and higher in market value,” sophomore Rubabin Tooba said.

According to data the site has collected—which is accessed through public information on Facebook profiles and any additional information Identified members care to provide—nearly two-thirds of Washington University alumni went on to large companies employing more than 200 people, and the remaining third went to medium or small-scale companies.

Additionally, the majority of alumni work at companies that have been established for more than 10 years, while approximately 15 percent of the alumni work at more recent start-ups.

Washington University received the same score as John Hopkins University, followed by Cornell University with a score of 78.

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