Now Hear This!
Now Hear This!: Hoodie Allen at The Pageant
Where: The Pageant
When: Wednesday, 6:30 p.m.
Price: $27.50 at box office or $35 online
For those of you looking for a preview for one of the artists on the ballot for WUStock next semester, head over to the Pageant on Wednesday to see Hoodie Allen and Chiddy Bang hit the stage.
Hoodie, real name Steven Markowitz, will be bringing his trademark style of “frat-rap” to St. Louis, rapping about East Coast affluence and mainstream culture rather than the traditional women, guns, booze formula seen in most of the popular tracks today. While Hoodie may be unpopular with many hip-hop aficionados because he perpetuates the “white rapper” stereotype, Hoodie will probably resonate more with the typical college crowd due to his dance-ready music and lyrics promoting the college party lifestyle (“Act My Age”).
Over the past couple of years, Hoodie has been extremely active in the musical world, releasing a mix tape, an extended play and a full-length album all since 2012. His EP, “All-American,” hit No. 10 on the Billboard 200 with “No Interruption” and “No Faith in Brooklyn” receiving significant streaming and radio plays. Leading up to and after “All-American”’s release, Hoodie’s fan base grew rapidly in large part to his series of Ustream’s called “Hoodie Allen Mondays” where he would preview music and interact with fans.
On his mix tape “Crew Cuts,” released in 2013, Allen collaborated with a few of today’s other up-and-coming rappers such as Chance the Rapper, Shwayze, G-Eazy and tour mate Chiddy Bang. “Fame Is For A–holes,” the song that features Chiddy, has received the greatest number of streams on Spotify of any of the songs from “Crew Cuts,” possibly explaining why the Philadelphia rapper Chiddy Bang is playing an extended opener set at The Pageant show on Wednesday, sharing more of an equal billing with its pop-rap compatriot.
Formerly a duo consisting of Chidera Anamege (“Chiddy”) and Noah Beresin (“Xaphoon Jones”), Chiddy Bang started making music in 2009. In 2013, Beresin left the group to focus on producing, leaving Anamege to carry on as a solo act. Before the breakup, the duo released a full-length album, “Breakfast,” to great critical acclaim. “Mind Your Manners,” featuring Icona Pop and “Ray Charles” both made brief appearances on the iTunes’ charts, but surprisingly, neither was able to crack the Billboard Hot 100 despite entering the cultural milieu of students everywhere. In an interesting footnote, Anamege also holds the Guinness World Record for the longest freestyle rap, so who knows the tricks he’ll be able to pull Wednesday night.
Both Hoodie Allen and Chiddy Bang cater to a different part of the rap audience than most rap luminaries today, but that’s not necessarily a bad thing. The pop, instrumental-focused samples and lyrics addressing affluence and party culture set the two artists apart from the likes of Kanye West or Kendrick Lamar without losing any of the artistry, just shifting it in a different direction, providing their audiences with a good amount of diversity, which, if nothing else, should make for an interesting live show. If you’re one of the lucky few whose midterm season is finally closing, celebrate it at The Pageant on Friday Night.
Tickets for the concert are $27.50 at the box office and $35 online with service fees. Doors open at 6:30 with Chiddy Bang scheduled to go on at 8 p.m. and Hoodie at 9:15 p.m.