Exclusive interview: Twin Shadow settles in for the long haul

| Senior Cadenza Editor

Ten years ago, George Lewis Jr., who records under the Twin Shadow moniker, would have been branded a sellout. Following two acclaimed albums with indie label 4AD, Lewis recently made the move to the majors, signing with Warner Brothers before the release of his third LP, “Eclipse.” Continuing the progression established by his first two records, “Eclipse” is his biggest, sleekest offering to date. Shifting emphasis from rhythm to scale, the album runs on swells and crescendos, opening its arms to all comers.

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It’s fitting that Lewis would strive for sprawling anthems.

“I love when music crosses all those boundaries,” he explained when I spoke to him over the phone, “where I can show up to my show and not expect one type of person to be there. That’s when I get excited about music.”

Consequently, he strives for inclusion, aiming to write songs that can connect with “someone who lives in the city and was exposed to tons of art and film and dance and music” and “the guy in Oklahoma driving a truck to work every day.”

But making music everyone likes takes work. To Lewis, that means, “spending tons and tons of time writing songs, tons and tons of time playing live, tons and tons of time singing your a– off.” In short, Lewis admires the machinery of pop stardom, and he understands the difference between pop’s musical signatures and the hours of toil spent in the pursuit of perceived effortlessness.

“I’m trying to work hard enough to be deserving of a title that I can stand behind,” he claimed, noting, “It’s very easy to confuse pop sensibility with ‘I’m going pop.’”

The former is a philosophy; the latter is rewriting a chorus for the 30th time in search of the perfect melody.

By moving to Warner Brothers, Lewis paired these efforts with the resources to project them to a wider audience. Though he holds no ill will against 4AD, he admits that Warner offers the kind of financial and personal support 4AD couldn’t match.

“I didn’t know exactly whether I could get the support I needed at my old label,” Lewis admitted, “and I felt the need to find people who were really motivated to take the next step with me.”

Beyond more studio time and bigger music video budgets, that next step includes collaboration. After moving to Los Angeles, Lewis was asked to write and produce for artists of varying renown. That being said, he’s quick to dismiss any perceptions that he’s a seasoned insider.

Addressing reports that he’d been working with Chris Brown and Eminem, Lewis clarified, “I don’t want it to get out of hand in saying that ‘I’m currently working with Eminem and Chris Brown.’ That’s kind of, in a sense, a farce.”

Lewis’ veneration for hard work serves as a unifying force in his life.

“As you mature, you realize there’s a labor that comes with anything that is worth anything,” Lewis asserted. “Making music isn’t easy. If it came easy I’m sure it wouldn’t feel as good when you finished making it.” He’s applied this philosophy to his personal life.

“As I’ve matured, I’ve realized the same thing exists inside of love,” he said.

But recognition doesn’t always produce results.

“If I’m perfectly honest, I haven’t quite figured it out,” he said about relationships. “I wouldn’t say that I’m in a different place, I’m just in a different mindset. I’m trying to position my mind in a different place so that I can get a different result than I’ve gotten in the past.”

Given his all-encompassing persistence, those results may be on the horizon.

Unfortunately, Twin Shadow’s show at the Ready Room on Wednesday has been cancelled. Ticket refunds are available at the buyer’s point of purchase.

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