Local bands have always been a thing of wonder: a close fan base, raw sound and mild theatrics, all located within a claustrophobic, dingy setting.
Apart from the rare exception, most of these bands never leave the local stage, regardless of the expanse of their fan base.
Being a mecca of different cultures and ideas, college is the ideal place for students to share “local” music from all over the country. From burning mixed CDs to hosting listening parties to requesting bands to play in local venues, we have the ability to help gain support for our hometown musicians.
To get the inside scoop on how local bands publicize their music and appeal to their fans, I interviewed Black Sails, a northern New Jersey band signed to Conformity Records, a Belgium (New Jersey) based hardcore/punk label.
Black Sails has been playing together for two years and performing for one. Inspired by local hardcore bands and larger touring acts, the group has been playing local shows to, “get their music out there;” most shows take place in local venues and basements. Their typical show protocol involves playing, supporting other bands and hanging out with the crowd. According to bandmember John, “We’re pretty friendly. We’re down to earth.”
When asked about autographs, the answer blatantly emphasized the band’s feelings toward staying down to earth: “Autograph signing is a little lame nowadays. Especially to independent hardcore and punk bands. No rock star junk.”
Oftentimes we assume that musicians are trying to break out in the industry to achieve fame, money, etc. Black Sails, however, suggests otherwise.
Does Black Sails prefer local shows to upscale venues? “Hell yeah,” stated John, “Way more fun and intimate. Less pressure. We liked being up close to our fans.. The stage tends to separate. Making some sort of false distinction, as if we’re better than the people we’re performing for. The only good thing about the bigger venues is that we get to play with the more popular bands we listen to and play to bigger audiences.”
There are dozens of ways to publicize; Black Sails kindly shared their most effective methods.
“Every little thing helps: handing out demos, selling EPs, records, shirts, etc. Touring is really good for up and coming bands, although it is difficult to fund and organize on your own,” they said.
Also, unlike more recognizable bands, Black Sails does not bash music sharing.
“Yeah whatever, burn a copy for your best friend. As long as he enjoys it, learns the words, and sings along at a show, why the hell not?”
As for relationships with fans, John will readily state, “We sure are closer to our fan base than very well-known artists. We keep in contact with some; Myspace is good like that.”
A supportive band, loyal to its fans, weary of “selling-out,” Black Sails is a great example of the spirit of musicians who love what they do-and wouldn’t mind if you loved it too.
So whether you enjoy listening to new music or supporting your local music scene, make sure to browse the Web to find delicious new ingredients for the communal college stew.