Student Life/Washington University Student Media, Inc.

1. Washington University Student Media, Inc. (WUSMI) reserves the right to reject or edit any advertisement for any reason, at any time prior to publication. Only publishing of an advertisement signifies acceptance.  We also reserve the right to print “Paid Advertisement” on any ad which closely resembles editorial material.

2. WUSMI will not knowingly accept any advertisement that violates any federal, state or local laws or encourages discrimination against any individual group on the basis of race, gender, sexual orientation, religion, national origin or disability.  Advertisements containing false or misleading statements will be rejected.  Advertisements for products, services, or promotions that are illegal in the state of Missouri will not be accepted.

3. Ad page or position cannot be guaranteed unless advertiser is buying a premium position. Premium positions are limited and will be offered by your sales rep if available.  Requests for positioning will be honored whenever possible.

4. All print artwork and ad copy that is not submitted as a correctly-sized, 300 dpi PDF with all fonts embedded will be subject to a $75 design fee. Acceptable digital formats are .jpg, .png or gif.

5. In the event an advertisement runs containing an error that is clearly the fault of WUSMI and detracts from the intended message, it is the advertiser’s responsibility to notify the sales manager within two days of the publication date in which the error occurred. After this period, WUSMI is exempt from any liability for the error. In the event an ad containing an error which detracts from the intended message of the advertisement runs in more than one issue, a billing adjustment will only be made for the first insertion.

6. WUSMI assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the advertisement in which the error is made. Lack of, or a subjective view of creativity will not be a factor in awarding advertisers credits or make goods.  WUSMI will only be responsible for an ad’s first incorrect insertion.

7. WUSMI will be under no liability for late delivery due to any natural occurrence or events beyond our control, including but not limited to technical malfunction or printer error.

8. It is the policy of WUSMI to protect the creative ideas, design and artwork of an advertiser from being duplicated by another advertiser.

9. The advertiser and advertising agency (if any) agree to defend and indemnify WUSMI against any liability arising from claims of libel, unfair competition, patents, violation of rights of privacy and infringement of copyrights and proprietary rights resulting from publication of an advertisement.

10. WUSMI reserves the right to change its advertising rates and policies here at any time. In this event, an advertiser may amend or cancel their contract or space reservation order on the date the rate or policy change takes effect.

11. All cancellations must be received in writing prior to the regular advertising insertion deadlines. Ads canceled after deadline will be billed at full value.

Payment Terms:  All new accounts must prepay for a minimum of six months.  After six months you may request to be billed monthly.  Approval to be billed is at the discretion of the advertising manager. A service charge of 1.5% per month (18% per annum) will be assessed on past due accounts.  If collection services are warranted due to non-payment, a recovery fee of $395 will be assessed and added to the advertiser’s final bill.  Overdue accounts may be referred to our collection agency. Expenses incurred by WUSMI during the collections process are the responsibility of the debtor.

All political ads must be pre-paid.

A $50 service charge will be assessed on all returned checks.

All questions related to rates, invoices, or these policies should be directed to Student Life’s Advertising Manager or General Manager.  No other individual on staff is authorized to make adjustments or offer advisement regarding advertising on any of our platforms.

Contact Us:

[email protected]

General Manager:  (314) 935-4240

Advertising Manager:  (314) 935-5684