The existential prophet of the automotive world is back. Lincoln Motor Company has blessed us with a new Matthew McConaughey-led TV spot to add to its growing pantheon. In past outings, we’ve seen McConaughey encounter a rouge bull, ride the city streets and dine alone.
Hollywood seems to be afraid to tell a story that didn’t come from a comic book or that can’t have “based on a true story” slapped on its poster. This doesn’t have to be a bad thing, though, if it’s a story we need to hear and one that we otherwise wouldn’t have the chance to.