You get out of your classes for the day, return to your room, lie down on the bed with your Macbook and get on Facebook. Scrolling down the screen a bit, a video on your newsfeed catches your eye. After three minutes and fifteen seconds of learning about the newest social controversy, you like the video, repost it to your status, and continue perusing the Internet.

Unless you have been living under a rock for the past three weeks, you have undoubtedly heard about Invisible Children and the #Kony2012 campaign.