Ever heard of the Washington University Public Health Fund, also known as WUPHF? Don’t worry if you haven’t. It doesn’t exist. But if you’re a fan of “The Office,” there’s a good chance you may recognize the name.

So, what exactly is WUPHF? Well, in “WUPHF.com,” the ninth episode of season seven of “The Office,” Ryan Howard tries to persuade his fellow Dunder Mifflin employees to invest in his new start up, WUPHF.com, a messaging system that allows users to send notifications to one another though every communication system they have, including email, text and Facebook, all at once, an idea Ryan steals from his girlfriend Kelly Kapoor.

“I said to Ryan, ‘I try to call you, and you don’t have your phone. I try to IM you, and you’re not online,” Kelly tells her coworkers. “I wish there was a way that I could do everything all at once, and I could just be this little dog going, ‘Ruff! Ruff! Ruff! Ruff! Ruff!’”

Wash. U.’s first mention comes when Ryan announces that Washington University has offered to purchase the company. However, once his coworkers, who are also his only investors, learn that WUPHF.com (Ryan’s strange way of spelling “woof”) is in deep financial trouble, they attempt to persuade him to sell. The employees become even more upset when Ryan reveals that branch of Wash. U. hoping to buy WUPHF.com is the Washington University Public Health Fund, leading Darryl Philbin to realize that the Fund’s initials are WUPHF and that it simply wants to buy the company for its domain name.

Considering the amount of Michael Scott stickers on Wash. U. students’ computers, it’s honestly shocking how little attention WUPHF gets. In fairness, it’s probable that, if asked, much of the episode’s viewership would guess that Washington University is in Seattle or Washington D.C.; however, any mention of the University, especially on a show as popular as “The Office,” feels like a win in terms of name recognition.

And yes, WUPHF was quite possibly a meme that came and went. After all, the episode aired in 2010, long before current Wash. U. students fir st stepped onto campus. Perhaps we are living in a post-WUPHF world, but that can change.

It’s time that WUPHF became the Wash. U. meme that it deserves to be. If Ryan can have 50,000 WUPHF condoms made (yes, that is actually something that happens in the episode), Wash. U. students can make WUPHF a universal reference on campus.

Harvard has “Legally Blonde.” Yale has “Gilmore Girls.” Wash. U. has “The Office.” Wash U. has WUPHF.