College Media Network

Media Frenzy Begins Well Before Debate

Jeremy Rogoff and Perry Stein

Staff Reporters

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Published: Thursday, October 2, 2008

Updated: Thursday, October 2, 2008

Just hours before the Vice Presidential debate is set to air live, media and campaign representatives are attempting to get a head start on the unexpected.

Linda Douglass, an advisor for the Obama Campaign and today’s guest on MSNBC’s Hardball with Chris Matthews, said she expects Senator Biden to show how his ticket is committed to directly improving the lives of the American people.

“This is a ticket that not only understands what they are going through, whereas I would argue the McCain-Palin ticket is out of touch with their lives, but has a program and a set of solutions to deal with that, and that is going to be the message tonight,” Douglas said.

Joseph Byme of Talk News Radio in Washington, DC said that much of tonight’s story will actually be taking place in the media room, or, as it is commonly called, “Spin Alley.”

“We have talk radio hosts all over the country that are going to look for the color, the behind the scenes. For us, it’s not about covering the circus, it’s covering the people covering the circus,” Byme said.

Howard Fineman, columnist for Newsweek and a regular contributor to MSNBC on Hardball and Countdown with Keith Olberman, added that the reaction of the campaign mangers and media members in spin ally is a strong indicator of the how the candidate’s faired.

“One of the things I actually look for is how the other reporters react. What makes them laugh, what takes their breath away, what makes them murmur,” Fineman said. “You can often tell by the look on their face or the tone of their voice, more than they are saying. If their candidate has had a bad night, they can’t hide it.”

Despite the attention centering around Palin and Biden, Fineman thinks this debate will ultimately affect voters’ opinions about each presidential candidate.

“I think at this point, John McCain’s judgment is at issue. If Palin screws up, it’s not about Sarah Palin. It’s about John McCain, who picked Sarah Palin,” Fineman said.

Chancellor Wrighton added that the media presence on campus today is unprecedented, and is enhancing the political energy on campus.

“The media presence on this occasion is far greater than either of the presidential debates in 2000 and 2004,” Wrighton said. “This will be the most heavily watched political event in history”

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